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Can Web Design be Optimized

Your web design is the face of your business online. Through designing, you are going to make an impact on your customers. While creating any website, the basic aspects of web design are-

1. Content-The content is the substance of the website and should be relevant to the site. It should target the customers and visitors.

2. Usability-The site should be user-friendly with the interface and navigation system simple and reliable.

3. Appearance-The graphics and text should include a single style that flows throughout for consistency.

4. Visibility of the site-The site should be easy to find via most search engines. Optimization is a process of making something functional and effective. Web design optimization is a continuous process of improving the design to achieve business goals. An optimized web page loads quickly on the client’s system, so your website visitor can quickly get the information they had come for.

The reasons for optimization are varied. These include increasing download speed, increasing its search engine ranking and applying modern web standards.
Now the question arises-whether optimization of web design is possible or not. Here, we are going to discuss the ways for optimization.

1. Optimize Graphics For Web Use-Even today, a large number of people use dial up connection for web use. With slow browsing speed, they don’t want to wait for pages to load. And as a business owner, you can’t afford to loose a single customer. If you have a graphic intensive site, all you need to do is optimize your graphics for web use. Here optimizing means compressing the size of graphics for fast download.

2. Emphasize On Content-Make sure that the content of the website is laid out effectively. If you only concentrate on look and ignore the content, you can’t make an impact on your customers. You need to provide a concise, convincing message and information about your website, if you want your visitors to buy your product or service. Make sure that your content is simple and easy to understand.

3. Install A Navigation System That Compliments Search Engines-Navigation systems are built to help visitors find their way around your website. Therefore, they should be designed carefully to make them search engine friendly. Search engines need a chain of hypertext links starting at your home page that will take them page by page in your entire site. The problem is that if JavaScript and flash systems replace plain hyperlinks, the search engine may not be able to find the underlying pages. You can optimize the flash and images for better use and quick downloading.

4. Emphasize On Color, Shapes And Font Size-Things like color, shape and sizes of font can make a big impact on overall message. Using blue, green, silver, grey as color can create a calm effect. Using rounded corners instead of hard edges within your design can enable a soft and personalised feeling.

5. Keep It Simple- Look at some successful websites like Google that is very simple. Do not use bloated features. Keep your goals as well as visitor’s needs in mind when adding a feature.

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Creating Your Own Web Page is Easy A Tutorial Part 3

Here’s the last part of this tutorial. Our topics are:

Linking other pages and other websites
Using CSS in styling your web pages

Let’s begin here.

Creating and placing hyperlinks

It is very important to create and place hyperlinks in your website to help your visitors navigate your site from pages to pages. These are the links displayed in your web pages that will change the web page displayed when clicked by visitors. These must be prominent and properly placed in your pages. If not, your visitors will be confused and will eventually leave your site unhappy or unsatisfied. Hence, he may never return. So, make sure that your hyperlinks are prominent, descriptive and orderly placed in your pages.

Linking your pages

In page 1, you have to place the following code where you want the visitor to click to go to your page 2:

<a href=”” title=”description using relevant keywords”>your link description</a>

Looking at the codes, “a” is html anchor tag used for hyperlinks, “href” is the attribute referring to the URL of the destination page and “title” refers to the description of your link. If possible, use relevant keywords in your description for search engine optimization.

Now, type the above in your mywebpage.html and replace the domain name, web page name, title and link description with yours. Use relevant keywords in your link description for search engine optimization. Then, save and refresh your browser to show you how the above is displayed on the web.

To see more, hover or place your cursor on the link. The “title” value will be displayed on the link while the “href” value or URL of the destination page will be shown at the left side of the bottom bar of browser window. It may work only if you are online and your site is already active on the web.

Linking to other websites

You have to place the following code in your website pages where you want your visitors to click to go to other particular websites:

<a href=”” title=”description using relevant keywords” target=”_blank”>your link description</a>

If you notice, it is the same as linking your web pages but it is pointing to other website. So, we added the “target” attribute with value of “_blank” to open the destination page into new browser window. This will make your site remain active or open even if your visitors click the link to other website.

To try it, type the above in your mywebpage.html and replace the domain name, web page name and link description with yours. Use relevant keywords in your link description for search engine optimization. Then, save and refresh your browser to how the above is displayed on the web. Click the link and a new browser window will open while the page where you clicked the link remained open.

Hyperlinks with images

You may use images in your hyperlinks. In this case, the visitors can click an image in your web pages with links that will send them to other pages in your site or to other websites you have linked to. See the example below:

Linking to your other web pages

<a href=”><img src=”” alt=”your-image-description with relevant keywords” height=”???” width=”???” border=”0″</a>

Linking to other websites

<a href=”><img src=”” alt=”your image description with relevant keywords” height=”???” width=”???” border=”0″</a>

If you notice, it is just like you are inserting an image to your web page. The only difference, it is placed between the anchor tags <a href=”URL”></a>. So, in place of link description, you use image. When your visitors click the image, the page will change to the destination page.

To try the above, place the image that you want to be used with hyperlinks in the same directory where your mywebpage.html is located. Then, type the above codes in your mywebpage.html but type only the image filename in the “src” value. Then, save and refresh the browser to effect the changes. Hover or place your cursor on the image. The “alt” value or the image description will be displayed on the image while the “href” value or URL of the destination page will be shown at the left side of the bottom bar of browser window.

Styling your web page using CSS requires the website style definitions must be placed in the style sheets or CSS. Styles are used to manipulate the design of the website such font sizes, colors, font face, box properties, table properties, paragraph format, etc.

Placing your styles within the head or in a separate CSS file let you control the style of your web pages in just one page. Now, I will tell you the easy way to create your style sheets within the head tags and how it is implemented in the within the body tags.

To define a style, you have to use a selector as a reference. Basic selectors are body, div, span, li, table, td and p. div is used for group of paragraphs, p is for one paragraph, span is for selected characters, words or phrases, li is for lists, table is for table and td is for table data. The good thing here is you can make your own selectors using names you prefer.

Creating style sheets is the same as what we have done in CSS boxes. Whatever style properties you assigned to those selecters, it will affect area or content of your web pages where you have used the corresponding selectors. See example below:

<style type=”text/css”>
body {
margin: 10%;
color: #00f;
background: #ff0;
text-align: center;


In the above style, all your contents within the body tags (<body> and </body>) will have the above style properties. Try it by typing the above in your mywebpage.html within the head tags. Save it and refresh your browser and see effect in your web page.

Let’s see another example:

<style type=”text/css”>
p {
margin: 20px;
color: #cff;
background: #ccc;
text-align: right;


All of your content that you have placed within <p> and </p> will have the above style properties. Now, type the above to your mywebpage.html within the head tags, save and refresh your browser and see the results.

Now, let’s make our own selectors. As explained in creating CSS boxes, we can make an id and a class selectors and implement as follows:

<style type=”text/css”>
#ownidselector {
margin: 0px;
text-decoration: underline;
background: cff;

.ownclassselector {
margin: 10px;
font-size: 16px;
font-style: italic;
color: #f00;

.ownclassselector2 {
font-weight: bold;
font-family: courier;
border: 1px dashed #cff;



<div id=”ownidselector”>This is an example of using the id selector</div>

<div class=”ownclassselector”>This is an example of using the class selector</div>

<div id=”ownidselector” class=”ownclassselector”>This is an example of using both the id and class selectors</div>

<span id=”ownidselector”>This is an example</span> of using span with id selector and <span class=”ownclassselector”>class selector</span>

This is an example of using <span id=”ownidselector” class=”ownclassselector”>both the id and class selectors</span>

This is an example of using <span class=”ownclassselector ownclassselector2″>the two class selectors at the same time</span>


Let’s me explain to you the above style properties that are not discussed in Creating CSS Boxes:

text-decoration: underline – creates underline to the text or characters. You may use “none” instead of “underline” to remove the underline.

font-size: 16px – fixes the size of the font within the affected selector. You may use px, em, pt and % as unit of measure.

font-style: italic – makes the text or characters italic. You may also use normal, oblique.

color: #f00 – defines the color of the text or characters. You may use different web colors here. It is advisable to use web-safe colors as other computers or browsers could not display other colors.

font-weight: bold – makes the text or characters bold. You may use also normal, bolder, lighter, 100 up to 900.

font-family: courier – defines the font type of the text or characters. Common font types are arial, verdana and helvetica.

Type the above codes to your mywebpage.html within the style and body tags as noted, then save and refresh your browser to see the effects of the above style properties. You may change the values, then save and refresh to familiarize yourself with styling properties.

For complete web-safe color codes and complete list of style properties, simply visit my site.

When you have already familiarized yourself with the html and CSS codes, it will be easy for you to create a web page.

I hope you’ve learned something in this tutorial. Just continue practicing and learning. Research, research, research. There so many free tutorials here on the web.

To learn more of HTML and CSS, search Google by typing “html tutorial” or “css tutorial” – Click Search and you will find many choices. For standards, you may visit

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How Database Development Can Make Your Life Easier

If you run a portion of your business online, you know how hard it can be to get the right elements for a user friendly site. A few years ago when the World Wide Web was still new, establishing a free website that helped your business in a measurable way was fairly simple. You registered your domain name, went to a free hosting company, grabbed a simple five to twenty-five page template, and plugged in your company information. Denver database development was a burgeoning business back then. But in the last few years, being successful on the web has become more difficult.

As web users become more and more savvy and as websites become more and more sophisticated, the requirements for a good site have increased. What a consumer thought was usable and well designed five years ago has drastically changed. Today, your potential customers have some unspoken standards they expect to be met when they come to your site.

In order to live up to these standards, you are going to have to move beyond the web templates and perhaps beyond the relatively skilled web designer. Fortunately, as the needs of internet merchants have become more complex, the abilities of Denver database development teams have advanced as well. So when you need to move beyond the basics, look for database development, Denver or otherwise, that can sit down with you and analyze your needs.

The basis of database development is simply the integration of information into a software program that can store, sort, and display the information pieces on command. This software can take on a number of appearances though, depending on the needs of the site owner.
One of the most common database development projects is for product inventory. If you think of your favorite retail website, you can picture a fine example of this type of system. Products, or in some cases, services, are stored in the database and then displayed at the user’s command by either a click or a keyword search function. Then the database serves up some related items in the margins that this type of customer might also like. Sophisticated versions of an inventory software system can also maintain viewing histories for each user automatically, queuing up recent searches and items of interest when the user returns.

An effective inventory database will work seamlessly both with a precise search function and with a kink-free shopping cart. It is difficult for the average site owner to create and maintain a system of this level, so Denver database development is necessary to achieve a quality experience for new and returning customers.

Database development is not limited to inventory systems though. In fact, there are a number of uses for customized databases, including email lists culled from frequent visitors, client contact and shipping information, pricing charts and systems, as well as scheduling. If you offer your expertise on site at various locations, you can enlist the help of database developers to create a system that will allow you to plug in the dates and locations of your next appearances. Do the same with multiple store locations, maps, and personnel contact information.

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Front end Web Developer Metamorphosis

Web design is not the be-all end-all in developing a site. This is the very reason why metamorphosis has led to the recent discovery of frond-end developers.

Front-end web developers are what are formerly known as web designers only that they come now with a click. What is the click on its name all about? Well, added duties as well as expectations are imposed upon them so as to make them an extraordinary web artist.

Front-end web developers make sure that crucial in the site is displayed on the browser. Another is to create a catchy and navigable design that contains useful data.

Being a front-end web developer is not as easy as it sounds. Though, skill about complex programming is not necessary. All they need to do is to hack together some codes and link pages. Nonetheless, there is the element of uncertainty hanging above their head. There are also great ways that the web developer can be broken down by the users and customers. If the site did not work with the specifications of the customers, he also gets the blame.

In order to keep the design safe, it is crucial that every designer follow the standards set by the World Wide Web Consortium (W3C). The drawback though is that the browser industry does not tell the truth whether it follows the standard or not. This results to a number of web site development services failures.

When you are interested into web development, you can go extra mile by being flexible and knowledgeable. You have to know the exact needs of the site, design and the visitors.

A front-end web developer is a web artist with codes and responsibilities. It needs constant improvement and a wide-latitude of imagination and skill. The site has to look good and is accessible and reliable.

The web developer’s failures can bind the site and clients and the viewers. Thus, as early as possible he must be skilled in code and content which can be published with outstanding accessibility to everyone. Be sure to test them ahead before using.

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